house of highlights creator league schedule

The audience seemed to love the structure of how we developed the 1v1 game. Again taking that performance-first cost metric, it was the most efficient thing we’ve ever done. That one led to 70,000 live concurrent viewers. Then we tested again with FaZe Rug playing Aiden Ross, who is another prominent streamer/creator. We were able to see at least that nugget of thought that these don’t need to be highly produced pieces of content to perform at the level that we want. I think we had 20,000 concurrent, but it was definitely the most we had ever done at the time and for the least cost that we’ve ever had to do it. We did them with a couple content creators - FaZe Rug played against his brother, Brawadis - and that was our first real test of an iPhone stream. We initially dabbled in 1v1 basketball back in 2020 with a few one-off events. When was this an idea that you guys started knocking around, and when did it make the shift from an idea to something you actually decided you could execute on? knows what they want to see, and we’re giving it to them exactly how they want it. It’s 1-on-1 basketball we’re not adding any bells and whistles. Other than that, this was very much focused on getting the audience there to see what they want and then delivering it to them in the cleanest way possible.

We have some backend technology that we stream back to our New York control room, where we have a single producer/editor or producer/director live-cutting those two streams and a graphic who’s updating the score.

Our focus was giving it to them as raw and as authentic as possible. Knowing that they are YouTube-first live streams and knowing that they’re creator-focused, we’re able to allow a slightly less polished production because it’s more natural and authentic to what these audiences are used to seeing on creator pages. One is to, obviously, produce them as cost-efficiently as possible while not reducing any of the audience interest and overall production value. H ow would you describe the approach your team took to producing these live programs in a less “traditional-television” manner? House of Highlights’ Sam Gilbert: “Our focus is to continue to test, to push boundaries, and to see what works and what doesn’t in the live space in particular.” House of Highlights Director, Content, Sam Gilbert sat down with SVG to share what his team has learned about these productions and offer his thoughts on the value of engaging with the brand’s following with live, engaging content. In an interesting wrinkle, the productions were shot on two iPhones. The league registered more than 226 million views and more than 20 million engagements across all House of Highlights social channels.

According to Bleacher Report, HoH Creator League saw 11 of its 1 6 matchups trend in YouTube’s top 25, with the championship game hitting the No. The series, the HoH Creator League, wrapped last month and was, by all metrics, a massive hit. These days, HoH is increasingly turning to its own live productions, most notably putting a wrap on a 12-week-long 1-on-1 basketball tournament streamed on YouTube and pitting popular hoops-content creators from across the internet against each other. One of the preeminent brands in digital sports is House of Highlights, the Bleacher Report-owned vertical that built its prestige as a social-media destination for sports highlights and pop culture. In an era when social-media influencers and independent content creators have greater reach and impact than ever, media brands are looking to harness the power of the organic side of digital media.

House of highlights creator league schedule